Reign Sapphire Changes Name to Reflect Expanded Business “Reign Corporation”


Reign Sapphire Changes Name to Reflect Expanded Business

“Reign Corporation” will Apply In-House Operational Efficiency to Now Three, Niche D2C Custom Jewelry Brands
Reign Sapphire Corp., (OTCQB: RGNP) (“Reign” or the “Company”), a direct-to-consumer, branded and custom jewelry company today announced its name change taking effect after the matter was approved at the Annual Meeting of Shareholders on Friday, March 17 2017.
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The reasoning behind board’s decision to affect a name change was that the board believed that the name change would more accurately describe the expanded business from our previous sole focus on millennial targeted, sapphire jewelry.
The Company now wholly owns and operates 3 distinct niche brands:
  1. Reign Sapphires: a millennial targeted, sapphire jewelry brand
  2. Coordinates Collection: customized and inscribed with location coordinates of life’s special moments
  3. Le Bloc: classic customized jewelry
Reign Ventures is the company’s joint venture platform for investment and development of jewelry technology related products.
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Reign Corp’s strategy is to use one in-house fulfillment, customer service and marketing apparatus for a number of distinct brands.
Further details on our business strategy may be found in our investor presentation, press releases and SEC filings.
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About Reign Corporation:
Reign Sapphire (RGNP) is a Beverly Hills-based, D2C branded and custom jewelry company with 3 niche brands: Reign Sapphire: ethically produced, millennial targeted sapphire jewelry millennials, Coordinates Collection: custom jewelry, inscribed with location coordinates commemorating life’s special moments, and Le Bloc: classic customized jewelry. http://www.reignsc.com.
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